#alternative24x7advertisingHotel and resort owners are greatly concerned about big update announced by Google. With Panda, Penguin and Hummingbird; Carousel is the next on the list. Pondering again? Well now you may be probably thinking, "what does this mean for my hotel? And does it call for new hotel marketing strategy?" “What about SEO then?” To our answer we shall say that SEO has become more important than it was before.
Image Credits: wikimotive.com
Google is trying to make searchers spend more time in
the search engine results pages by getting rid of all the spam that clutters up
the search engines.
“It’s going to be a great equalizer for the first page. Businesses that were previously below the fold will now be included in the carousel, meaning increased visibility and near equal footing with the top result. To make this happen, you still need to be ranked highly though. This means going over your Google business page and ensuring you have all the best info and a picture that is truly eye-catching, even at thumbnail size.” Source: http://wikimotive.com/wikiblog/google-local-carousel/
Top social media marketing tips to increase website
traffic for hotels
1. Have a Blog:
Blog
is a constant source of content that you can use to spread on social networks. Blogs allows you to provide suggestions or any
unique speciality that your resort is famous for. Google is
now forcing people to change their approach to SEO. They want to see quality
content that isn't keyword stuffed rather it is relevant to what searchers want
to see. As
always, this makes it important to have a verified local listing that is fully
optimized with unique images and content. Ranking in the carousel is just as
important as ranking on page one of the organic search results. Better, higher
quality content, based around page themes is the most important aspect of
on-page SEO right now.
2. Reviews Manage Your Online Reputation:
Invite
guests to post reviews. Also, make sure you respond to all reviews and simultaneously
manage your profile on these sites. Invite guests to join your FaceBook page and ask them to post pictures of the
hotel and their trip.
3. Get Connected:
Link
local companies and attractions in your Twitter and FaceBook posts by using ‘@’
and their profile name. This shall boost your interaction online and grow your
sphere of influence ultimately helping to increase website traffic.
4. Offer Prizes To Get User Generated Content:
An
incentive brings motivation. Give a free weekend in return or some other prizes
for the best guest picture of the month.
5. Local Check-In Site:
Gain
exposure through FourSquare or FaceBook to promote your outlets. Giving
away welcome cocktail or some discount or a surprise gift after check-in is
also a great idea. Offer a gift or a special package to those who demonstrate during
registration at your hotel or spa, that they’ve checked in.
6. Videos:
Did
you see any interesting and funny videos of your resort? Add them to your YouTube
Channel. Don’t forget to compliment the ‘producer’ and let him
know that you have put it on your official channel.
7. Recycle Content Across Social Networks:
Post
your entire positive reviews as well as your blog articles on social media
channels like Twitter and FaceBook. Gather all your guest pics from Picasa,
Flickr to make an album on FaceBook.
8. Get An Internet Savvy Person On Your Sales Team:
Such
people are fast in picking up and
providing sales best practices. Moreover, they will be comfortable in speaking
to your guests too.
9. Be Funny and Original:
A
dash of humour works better; it’s something that everyone likes as compared to a
formal and conventional approach. I am sure that even you would love and
remember something funny or original which you might have seen in your
Facebook…
To
increase website traffic engaging customers online is not easy, but these simple
steps will help you grow your fan base and create interaction with your guests.
Contact Us At:
AiDASiNC
Level 2, Pushpanjali,
City/Locality: Rajivnagar, Nashik
State/Region: Maharashtra, India
Telephone: +91 9004 561
023
For more
details please visit our website: http://www.aidasinc.com
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