Saturday, 5 December 2015
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SEO for Resorts and Hotels
Many hotels are still under the perception that by just having a website, they can achieve an "online presence"... However, online marketing is not an option any more! It is a must for all businesses whether big or small.
Search engine optimization is now a fundamental aspect of a hotel's digital marketing program. A careful and thoughtful strategy will help ensure the best ROI for your marketing efforts. This is the reason why resorts and hotels marketers are now focusing on building solid digital marketing strategies. They have understood the fact that although top notch amenities, infrastructure and quality food are essential; making your hotel visible online to the potential guests is as vital.
Why SEO for hotels? Does it really matter?
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| Image Credits: Yourstory |
43% of travellers planning their trips online... Where are you ranking?
Traditional marketing still has benefits. However, almost half of population is on the internet. With the blooming digital world, a solid SEO strategy will help to maintain your brand’s visibility across the common search engines.
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Here are some things you need to consider if you are serious about improving your hotel website’s organic rankings and online revenue.
- There was a time when hotels could get top placement on the screen. Further, they used to get hundreds of thousands of visits and millions of dollars in revenue for hyper-competitive terms like “hotels in NYC” or “hotels in London”.
- Later the OTAs like Expedia.com and Hotels.com capitalized on SEO. Still today they rule Google and rank for some heavy-hitting terms. However, today if you search for any “hotel + city name” term and you will no longer see an independent hotel, or a brand site unless it has a very strong digital footprint.
- Move beyond city name + hotel keywords and pay attention to Latent Semantic Indexing. This means that people are going to search for the same thing in different ways. Target terms that travellers use to describe your hotel. Look into the website analytics to find out what search terms are bringing visitors to website and its blog.
- Having a G+ account has become important. It provides maps, local and reviews that helps customers find a product/ service. Due to this reason millions of smart hotel managers have made it a point to not only have an active G+ account, but also invest in content, local citations, videos, etc.
Benefits of SEO for Resorts and Hotels
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| Image Credits: Leonardo |
- SEO offers excellent return on investment (ROI)
- Customers are looking for you. SEO scientifically targets the people who are already looking for what your hotel has to offer.
- The most revenue will occur if traffic directly comes from the search engines to the hotel's website. You will enjoy decrease third party related commissions like Expedia.
- SEO has longevity. It works best when it is worked on continually. Once in place, a properly designed and optimized site stays for a long term in the rankings compared to the pay per click (PPC) option. One of the most basic elements for good search performance is ensuring the site must be search engine-friendly. So, hire an agency that offers both SEO and web design expertise under one roof.
As an added benefit, an SEO friendly site offers the web visitors a more pleasant user experience.
Conclusion
Search engine optimization has been drastically transformed. Gone are the days when hotels made tons of revenue through higher rankings. Its time to re-evaluate your SEO strategy by hiring “safe” and familiar search engine marketing professionals and plan a strategy to make the most of current and future search trends.
Tuesday, 27 October 2015
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Friday, 30 January 2015
SEO Companies Can't Guarantee Results
#alternative24x7advertising
The first question that every
business owners asks a SEO company is that whether they provide guaranteed SEO services or
a first page Google rank? The term ‘Guarantee’ imbibes confidence and
helps in gaining customers for a company.
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| Credits |
“We
guarantee top ranking for your website” If you ever hear this statement from an
SEO company, then it’s time to cancel the deal. No good SEO company guarantees
ranking as there is no point in claiming something which doesn’t really count.
Guaranteed Rankings sound nice but they are practically impossible to
manipulate. Hence, someone guaranteeing you such results must be avoided.” Source:
aidasinc
But it is a human tendency to run
after guarantees. People hire the companies that claim guarantee because –
- Business owner can claim that they won’t pay if the company fails to deliver results.
- Such claims come in reasonable or cheap packages.
- There lies a satisfaction in business owners that if the strategy fails they haven’t incurred much loss, and that they will try the other more expensive firm later.
The Later Consequences of Such Attitude
Dealing with a low quality SEO
company can result in
Here are several good reasons why a
reputable SEO company should not “guarantee” results.
“No one can
guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee
rankings, allege a "special relationship" with Google, or advertise a
"priority submit" to Google. There is no priority submit for Google.
In fact, the only way to submit a site to Google directly is through
our Add URL page or by submitting a Sitemap and you can do
this yourself at no cost whatsoever.”Source: google
1.
Rankings Aren’t Stable
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| Credits |
2. Rankings Are Not The
Overall Performance Metric
A great SEO campaign cannot
be measured in terms of ranking it generates. Rather it is always wise to
measure the capability of an SEO firm in term of traffic it routes to your
website.
Because achieving a high rank is possible
through good website traffic, a reputed SEO Company shall work on maximising online traffic.
“Reputable SEO companies absolutely cannot, should not guarantee
Google rankings of any kind. Unfortunately, there is no magic SEO Button that
we press to attain high rankings. However, what we can do is pay attention to
the ranking algorithm and its updates and constantly be working on ways to
improve a websites ranking. This in turn will help build your website into
something that has the best chance for success.” Source: outerboxdesign
3. It Is Impossible To Guarantee
Things You Cannot Control
Google keeps on changing its
algorithms very often. In such a case how can a SEO Company guarantee something
when there isn’t any fixed target? Moreover, even a Google employee will agree
that the strategies that were foolproof 6 months back are now devalued.
Thursday, 22 January 2015
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