SEO Companies Can't Guarantee Results

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The first question that every business owners asks a SEO company is that whether they provide guaranteed SEO services or a first page Google rank? The term ‘Guarantee’ imbibes confidence and helps in gaining customers for a company.

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“We guarantee top ranking for your website” If you ever hear this statement from an SEO company, then it’s time to cancel the deal. No good SEO company guarantees ranking as there is no point in claiming something which doesn’t really count. Guaranteed Rankings sound nice but they are practically impossible to manipulate. Hence, someone guaranteeing you such results must be avoided.” Source: aidasinc

But it is a human tendency to run after guarantees. People hire the companies that claim guarantee because –

• Business owner can claim that they won’t pay if the company fails to deliver results.
• Such claims come in reasonable or cheap packages.
• There lies a satisfaction in business owners that if the strategy fails they haven’t incurred much loss, and that they will try the other more expensive firm later.

The Later Consequences of Such Attitude

Dealing with a low quality SEO company can result in

• Losing your time and money
• Google Penalty
• You lose the original rankings whatever you had earned.

Here are several good reasons why a reputable SEO company should not “guarantee” results.

“No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.”Source:  google

1. Rankings Aren’t Stable

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Searching for a keyword phrase and you will see that the order of results will vary. Also you will notice that a keyword gives different search results as per location also. For example: Search ‘cheese cakes’ in Delhi. The search results will vary if the same keyword is searched in Mumbai.

2. Rankings Are Not The Overall Performance Metric

A great SEO campaign cannot be measured in terms of ranking it generates. Rather it is always wise to measure the capability of an SEO firm in term of traffic it routes to your website.

Because achieving a high rank is possible through good website traffic, a reputed SEO Company shall work on maximising online traffic.

“Reputable SEO companies absolutely cannot, should not guarantee Google rankings of any kind. Unfortunately, there is no magic SEO Button that we press to attain high rankings. However, what we can do is pay attention to the ranking algorithm and its updates and constantly be working on ways to improve a websites ranking. This in turn will help build your website into something that has the best chance for success.” Source: outerboxdesign  

3. It Is Impossible To Guarantee Things You Cannot Control

Google keeps on changing its algorithms very often. In such a case how can a SEO Company guarantee something when there isn’t any fixed target? Moreover, even a Google employee will agree that the strategies that were foolproof 6 months back are now devalued.

Marketing for Manufacturers

Promotion on the internet for any business, be it in manufacturing or the service sector; is a separate activity in itself.  Internet marketing therefore must not be treated as an IT process.  Technology professionals are not marketing experts; and at the same time not all marketing wizards are sufficiently skilled with online strategies.

A manufacturer's website acts as a marketing and communication tool.  It has the potential to drive in leads and increase sales of the manufacturer's products.   Ideally to handle the website optimization, assistance of a good SEO Services Company is essential.  They study the manufacturer's product, its market and consumer segment.   The current website is re-developed and optimized (or a new site is created).   Web pages of the manufacturer's site may describe product technicalities, but the focus is on the benefits that these products will cause to the customers.  The unique selling proposition is clearly defined. The website informs, educates and/or entertains.  There are a few calls to action.  This encourages customers to ask for quotes or buy from the website. Website has landing pages designed to sell the products via calls to action.

An online marketing strategy is always formulated keeping in mind manufacturing company's goals and objectives.  Once the online marketing plan is executed, the results are regularly measured.  An effort by dedicated web marketing team ensures good return on investment.