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The first question that every
business owners asks a SEO company is that whether they provide guaranteed SEO services or
a first page Google rank? The term ‘Guarantee’ imbibes confidence and
helps in gaining customers for a company.
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| Credits |
“We
guarantee top ranking for your website” If you ever hear this statement from an
SEO company, then it’s time to cancel the deal. No good SEO company guarantees
ranking as there is no point in claiming something which doesn’t really count.
Guaranteed Rankings sound nice but they are practically impossible to
manipulate. Hence, someone guaranteeing you such results must be avoided.” Source:
aidasinc
But it is a human tendency to run
after guarantees. People hire the companies that claim guarantee because –
- Business owner can claim that they won’t pay if the company fails to deliver results.
- Such claims come in reasonable or cheap packages.
- There lies a satisfaction in business owners that if the strategy fails they haven’t incurred much loss, and that they will try the other more expensive firm later.
The Later Consequences of Such Attitude
Dealing with a low quality SEO
company can result in
Here are several good reasons why a
reputable SEO company should not “guarantee” results.
“No one can
guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee
rankings, allege a "special relationship" with Google, or advertise a
"priority submit" to Google. There is no priority submit for Google.
In fact, the only way to submit a site to Google directly is through
our Add URL page or by submitting a Sitemap and you can do
this yourself at no cost whatsoever.”Source: google
1.
Rankings Aren’t Stable
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2. Rankings Are Not The
Overall Performance Metric
A great SEO campaign cannot
be measured in terms of ranking it generates. Rather it is always wise to
measure the capability of an SEO firm in term of traffic it routes to your
website.
Because achieving a high rank is possible
through good website traffic, a reputed SEO Company shall work on maximising online traffic.
“Reputable SEO companies absolutely cannot, should not guarantee
Google rankings of any kind. Unfortunately, there is no magic SEO Button that
we press to attain high rankings. However, what we can do is pay attention to
the ranking algorithm and its updates and constantly be working on ways to
improve a websites ranking. This in turn will help build your website into
something that has the best chance for success.” Source: outerboxdesign
3. It Is Impossible To Guarantee
Things You Cannot Control
Google keeps on changing its
algorithms very often. In such a case how can a SEO Company guarantee something
when there isn’t any fixed target? Moreover, even a Google employee will agree
that the strategies that were foolproof 6 months back are now devalued.
